This year sees Sacha working again with photographer Jack Eames, stylist Sara Dunn and make-up artist Lan Nguyen. Under her creative direction, the team worked together to create a sumptuous set of images using the brand’s award-winning professional haircare range label.m.

More than ever, the look and feel of the images is luxuriant and high-end. The layering of clothes, many pieces which were from emerging designer ZHI Chen’s I-AM-CHEN A/W18 collection, worked well in delivering the impression of expensive splendor. The concept was also a nod to the creative lead’s love of fashion and the brand’s long-standing sponsorship of London Fashion Week.

In celebration of the love and life of our Founder, Leader, Husband and Father, Toni Mascolo OBE

“Creating the new TONI&GUY Legacy Collection with the art team has been one which is close to my heart as it celebrates 55 years of hair, fashion, heritage and education, as defined by my father. This campaign looks at our past, present and future through three distinct styles: vintage, contemporary and creative, areas where TONI&GUY are unrivalled”

Global Creative Director, Sacha Mascolo-Tarbuck

LEGACY

Hair by: Artistic Team
Key products used:
label.m Blow Out Spray & label.m Hairspray

Hair by: Artistic Team
Key products used:
label.men Thickening Tonic & label.men Max Wax

Hair by: Artistic Team
Key products used:
label.m Cool Blonde Conditioner & label.m Straighteners

Hair by: Artistic Team
Key products used:
label.m Soft Wax & label.m Dry Volumising Paste

Hair by: Artistic Team
Key products used:
label.m Souffle & label.m Shine Mist

Hair by: Artistic Team
Key products used:
label.m Hold & Gloss & label.m Boar Bristle Brush 20mm

Hair by: Artistic Team
Key products used:
label.m 4D Infinity Waver & label.m Texturising Volume Spray